Simel.Coffee

Hi! I'm Melanie.


And I know exactly what you’re going through! 

Having a cafe, coffee shop or roasting business is not just about selling and serving great coffee.

Consistent customer flow and sales, educating your staff and the competition next door, even time management and motivation are real struggles

But I can help!

I work with busy coffee professionals like you to help you create a strong coffee brand - online & offline -, and support you with my inspiring Marketing strategies

I want everyone who comes into contact with me and my brand to know that a thriving and successful coffee business isn't done overnight.

But, coffee is connecting people, so you yourself are actually the one to start crafting a unique coffee brand!

I give you tools to get exactly what you want, which are:


  • More visibility for your coffee brand online & offline
  • A 'WHY' for your coffee business that differentiates you from the competition
  • A strong coffee brand to get recognized by your potential customers
  • More engagement with your customers/your online coffee community
  • Marketing strategies that are tailored for your cafe, coffee shop or roastery.

Wanna talk with me? Sign up for my FREE introductory call here!


You know, I'v been there myself, I wanted all that, as well: Having an own Third Wave cafe by turning my passion for Specialty Coffee into an actual business. I wanted to break out of this routine of having a 9-5 office job and do something meaningful - working with coffee and people.

But, I struggled with the big investment in having an own cafe and being all on my own. I felt not quite ready for that step, yet...

Instead I want to help YOU, making your dream of an own coffee business a reality.

I'm your branding expert to support you to craft your coffee business with its own unique flavor.

When you're working with me, you'll get

  • tools on branding & positioning your coffee business
  • strategies on how to set yourself apart from the competition
  • to know how to create an own 'WHY' for your cafe, coffee shop or roastery
  • strategies for increasing your visibility online & offline
  • more happy and loyal customers.

I’ve got 7+ years of experience as a marketing + communication strategist and 3+ years in specialty coffee.

So, basically, I'm a specialty coffee lover - I'm having all sorts of brewing equipment at home and my favorite souvenir while traveling are coffee beans of local roasters - that happens to be a Marketing expert as well.

By the way, if you were wondering already - I'm sure you noticed my logo and brand name Simel (speak sɪmˈɛl) -,

'What's behind your brand name & logo, Melanie?'

Well, if you're a coffee lover like me, you might see there's a coffee flower sitting in the middle. Simel, my brand name, refers to the latin word 'simul' which means 'together'.

So basically Simel reflects what I'm doing - combining specialty coffee and Marketing.


What you don't get, when you're working with me

  • advices on finding the perfect location
  • support on taxes, legal and investment issues
  • suggestions for coffee (brewing) equipment, food & drink items
  • advices on hiring staff
  • general business consulting.

Wanna work with me? Have a look at my trainings and my services tailored for your individual needs!


I’ve been featured on several coffee blogs such as sprudge.com and perfectdailygrind.com, and when I’m not writing blog posts and supporting coffee professionals like you, I can be found doing Yoga or baking cakes and other nice little treats for my friends and family or stopping by one of the specialty coffee places in Frankfurt, Germany.

And, maybe, I'm going to have my own Third Wave cafe some day, who knows...


If you’re dying to know more, here are 3 things you don’t know about me…

  1. I’ve lived in Japan for a while and I speak Japanese (well, I can communicate at least)
  2. I like to sip on a good whisky (Scottish or Japanese) from time to time
  3. I love Rock music; if there’s a good live show in town, you’d find me there

Of course, that's just the beginning. You can find "the whole story" here.