Simel.Coffee

More visibility for your coffee brand. Part 1: Your coffee brand identity

Do you know what your coffee brand stands for and what your coffee business is all about? Knowing what your cafe, coffee shop or roasting business stands for, is the first step when building your brand for success! This new blog article series will help you do just that and starts with the visual part of your coffee brand. Read how you can create a consistent and clear visual brand for your coffee business here.

Read More

Success doesn’t happen over night or how to practice patience

It's this time of the year again, everyone of us is starting to look back at the year and the things they achieved or haven't achieved as well as what lies ahead of us, our goals, dreams and wishes, personally, but also for our businesses. This article is a very personal one about celebrating successes, no matter how big or small they are, about being proud of yourself and what you've achieved within your (coffee) business and most of all to be grateful for the people that are joining us and to being kind and patient with ourselves.

Read More

Engaging your customers with Social Media. Part 3: How to create engaging content for Facebook and Instagram

Are you struggling to find content ideas for the Social Media pages of your coffee business? Are you wondering how to engage with your online coffee community on Facebook and/or Instagram? This blog article is about the content creation for your Facebook fan page or your Instagram account and provides helpful tips to never run out of content again...

Read More

Engaging your customers with Social Media. Part 2: How to create a strong coffee brand on Social Media

How can you and your coffee business be visible on Social Media? How do you create a strong brand for your cafe or coffee shop online? This blog article is the 2nd in a blog article series about Social Media and how to engage your customers with Social Media. You learn how to strengthen your brand and how to engage with your coffee community online and build a trusting relationship with them to eventually turn your fans & followers into customers and regulars. 

Read More

Engaging your customers with Social Media. Part 1: How to choose the right social networks for your coffee business

How can you find the right social network for your coffee business? How can you create a strong coffee brand online? And how can you be seen & recognized for your online coffee community? These and more questions will be part of this blog article series. If you want to finally figure this 'Social Media thing' out for you, these are the articles to read. 

Read More

Why new ways will bring you to 'new heights' within your coffee shop business

What are you doing when you're feeling overwhelmed within your coffee shop business? When everything seems to be piling up? What are you doing to move forward with your business? Are you ready to try something new or do you rather stay within your safe comfort zone? Read my latest article about my strategies of dealing with these things and how you can implement these within your coffee shop business as well.

Read More

5 things you can learn from your competitors

Do you know who you're sharing the local coffee shop market with? What other coffee businesses are there that might take some of your customers? And, what can you actually learn from them? The thing is, you can only set yourself apart, if you know what has already been done before. Check out my latest blog article and find out about 5 things you can learn from your competitors without being a 'copy cat'.

Read More

No Marketing without a market or why it is important to know your customer

Do you know your customer? Do you know who you want to serve your coffee to? Another crucial aspect for a successful Marketing strategy is to really get to know your market! Without knowing your market every Marketing message will be only a shot in the dark! This article will get you closer to your ideal customer and it even gives you a checklist to find those people you truly want in your cafe!

Read More

Don't open your coffee business without a WHY

Do you think Marketing is not necessary for your coffee business? Do you believe making great coffee alone is enough for being successful? Are you aware of all the competing businesses around you? How will you manage attracting customers in the long run? Read in this blog article about the reason you actually need a WHY for your cafe, coffee shop or roastery, how to create it and how it can support you with your over all business strategy from the very beginning.

Read More