Simel.Coffee

More visibility for your coffee brand. Part 1: Your coffee brand identity

Do you know what your coffee brand stands for and what your coffee business is all about? Knowing what your cafe, coffee shop or roasting business stands for, is the first step when building your brand for success! This new blog article series will help you do just that and starts with the visual part of your coffee brand. Read how you can create a consistent and clear visual brand for your coffee business here.

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How to avoid New Year’s resolutions for your coffee business

As we're almost hitting the New Year, a lot of us start making New Year's resolutions again, for our personal lives and wellbeing, but also for our businesses. With many of these, we aren't persistent enough, though. We stop eating healthier, we skip gym classes, we work longer hours... Read this blog article, if you want to stop making New Year's resolutions, but instead setting actual goals for your coffee business that will make your coffee brand successful in 2017.

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Success doesn’t happen over night or how to practice patience

It's this time of the year again, everyone of us is starting to look back at the year and the things they achieved or haven't achieved as well as what lies ahead of us, our goals, dreams and wishes, personally, but also for our businesses. This article is a very personal one about celebrating successes, no matter how big or small they are, about being proud of yourself and what you've achieved within your (coffee) business and most of all to be grateful for the people that are joining us and to being kind and patient with ourselves.

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Engaging your customers with Social Media. Part 3: How to create engaging content for Facebook and Instagram

Are you struggling to find content ideas for the Social Media pages of your coffee business? Are you wondering how to engage with your online coffee community on Facebook and/or Instagram? This blog article is about the content creation for your Facebook fan page or your Instagram account and provides helpful tips to never run out of content again...

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Engaging your customers with Social Media. Part 2: How to create a strong coffee brand on Social Media

How can you and your coffee business be visible on Social Media? How do you create a strong brand for your cafe or coffee shop online? This blog article is the 2nd in a blog article series about Social Media and how to engage your customers with Social Media. You learn how to strengthen your brand and how to engage with your coffee community online and build a trusting relationship with them to eventually turn your fans & followers into customers and regulars. 

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Engaging your customers with Social Media. Part 1: How to choose the right social networks for your coffee business

How can you find the right social network for your coffee business? How can you create a strong coffee brand online? And how can you be seen & recognized for your online coffee community? These and more questions will be part of this blog article series. If you want to finally figure this 'Social Media thing' out for you, these are the articles to read. 

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Why new ways will bring you to 'new heights' within your coffee shop business

What are you doing when you're feeling overwhelmed within your coffee shop business? When everything seems to be piling up? What are you doing to move forward with your business? Are you ready to try something new or do you rather stay within your safe comfort zone? Read my latest article about my strategies of dealing with these things and how you can implement these within your coffee shop business as well.

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5 things you can learn from your competitors

Do you know who you're sharing the local coffee shop market with? What other coffee businesses are there that might take some of your customers? And, what can you actually learn from them? The thing is, you can only set yourself apart, if you know what has already been done before. Check out my latest blog article and find out about 5 things you can learn from your competitors without being a 'copy cat'.

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No Marketing without a market or why it is important to know your customer

Do you know your customer? Do you know who you want to serve your coffee to? Another crucial aspect for a successful Marketing strategy is to really get to know your market! Without knowing your market every Marketing message will be only a shot in the dark! This article will get you closer to your ideal customer and it even gives you a checklist to find those people you truly want in your cafe!

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