Seeing Prufrock as a coffee business: Interview with Gwilym Davies
A couple weeks before the WOC in Dublin was happening last week, I got to interview Gwilym Davies, owner of Prufrock in London and World Coffee Events Head Judge.
I've been talking to Gwilym for a little while now and been coaching him with the business matters concerning Prufrock.
Gwilym told me, that most of the cafe owners are truly passionate about coffee and running a coffee shop, the business side instead is mostly missing. "With the specialty cafe market exploding, especially in London, something needs to happen, in order to move forward. You can't stand still as a cafe", Gwilym tells me.
Things have changed for Prufrock: "There's more competition going on ... everybody else caught up," he says. He even said, Prufrock wouldn't be specialty anymore...
Listen to the interview below to find out why!
Learn, what you can do, if you find yourself in a similar situation and what you can do to stand out in the specialty cafe market of your city.
Learn also, what a USP (unique selling proposition) is and why you need one for your coffee business in order to find out, why your customers actually come to your specialty cafe, and, why not.
What are your experiences with your coffee business? Let me know in the comments below!
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