Simel.Coffee

Podcast episode #24: How to collect feedback from your customers to find the right target group for your coffee business

Do you have troubles convincing your customers about how great your coffees taste? Have you asked yourself how you can help them dig their noses into specialty coffee without judging their preferences? Listen to this new episode of 'adding some flavor', where I talk to Ruta of Assembly Coffee in the UK about their consumer insight projects and learn about how to find out about what your customers need and how they can find their way to your coffees, too.

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Podcast episode #23: Why you need to be brave to get the message of your coffee business out there

Have you thought about doing some promotion or Marketing campaign for your coffee business, but are still struggling how to get your message across? Are you wondering how to get people to your opening party? Listen to this episode I did together with Gin Adomaityte, communication & branding at Refinery High End Coffee, Berlin/Germany and learn why you need to be brave to get the message of your coffee business out there.

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Podcast episode #22: Why you need to stay current with your coffee business to be successful

Is spreading the word about specialty coffee really only the job of roasters and coffee shop owners...? Listen to the discussion between Andrew Hetzel, Coffee Strategies and member of the board of directors at Specialty Coffee Association, and Melanie in this podcast episode and learn, why you need to keep up with information within the specialty coffee industry and how you as business owners can build a brand that stays interesting for your customers, too. 

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Podcast episode #21: Why setting the stage for your customers can change your coffee business for the better

Are you wondering how to offer your customers the best experience they can get while spending time at your cafe or coffee shop? Learn from Krésten, Managing Director at Father Carpenter Coffee Brewers how to set the stage for your guests and customers and why table service is only part of the deal in this new episode of 'adding some flavor | a coffee marketing podcast'.

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Podcast episode #20: Why investing in your baristas is profitable for your coffee business. Especially when entering a new coffee market

Are you wondering how to get the best baristas for your coffee business? Did you know that investing in your baristas is not only profitable for your business, but also helps you grow? Listen to the new podcast episode of 'adding some flavor | a coffee marketing podcast' and learn from all the valuable insights Andrew Tolley of Taylor St. Baristas and chair of Barista Guild of Europe is sharing in this one!

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Podcast episode #18: How to open a specialty coffee business in a non specialty area

Have you thought about, opening your own specialty coffee business? But the fact that the area you're in is not quite familiar with specialty coffee just, yet, keeps you holding back from taking that step? Listen to this podcast episode of 'adding some flavor | a coffee marketing podcast' where I teamed up with Kris from Five Elephant Coffee Roastery of Berlin and learn how to open a specialty coffee business in a non specialty area.

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Podcast episode #17: How to make the ultimate coffee (shop) experience of your lifetime

Are you thinking about opening your own coffee shop? Wanna learn from the best coffee places around? Feeling adventurous? How about going on a road trip to the best baristas, roasters and coffee business owners out there...? Follow Josh Littlefield and his experiences as well as insights in this podcast episode of 'adding some flavor | a coffee marketing podcast' and learn about a trip that could change your (coffee)life.

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Podcast episode #16: How to build & grow a coffee (farming)business

Are you a coffee professional and looking for tips on how to build your own coffee (farming)business? Maybe you already have a coffee (farming)business and now want to grow and expand your business? Listen to this podcast episode I did together with German coffee professional, Dietmar Vogelmann of Farmer's Blend Coffee, and learn about how to build & grow a sustainable as well as successful coffee (farming)business.

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