Simel.Coffee

Podcast episode #13: How to make Facebook & Instagram work for your coffee business

How can you squeeze in posting on Facebook and Instagram into your busy working days at your cafe, coffee shop or roastery? What can you do to engage with your fans and start a conversation with them on Social Media? This is the second episode of 'adding some flavor | a coffee marketing podcast' I'm doing together with Jenn Chen, Coffee Marketer from San Francisco. Give it a listen, if you want to know how to make Facebook and Instagram work for your coffee business...

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Podcast episode #12: How to figure out Social Media for your coffee business

How can you make Social Media work for your coffee business? How can you not only set aside the time to take care about your Social Media pages, but also engage with your fans & followers...? I teamed up with Jenn Chen, Coffee Marketer from San Francisco for the next two episodes of 'adding some flavor | a coffee marketing podcast' to talk about these and more questions. Give it a listen!

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Podcast episode #11: How to find the right target audience for the social media pages of your coffee business

Do you know, who you're talking to in your posts on Facebook or showing your photos & videos on Instagram? Have you ever asked how to find the right people to like your fan pages or follow you? Listen to my new podcast episode of 'adding some flavor | a coffee marketing podcast' to learn how to attract your fan target audience.

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Podcast episode #8: How to pimp the website of your coffee business

How can you attract more customers to your coffee business online? How can you manage to help people connect with your coffee brand through your website? This episode of 'adding some flavor | a coffee marketing podcast' tells you what you can do to pimp your website to get more people coming to your cafe or coffee shop, to sell more coffee in your online shop or get more attendees in your coffee courses.

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Podcast episode #7: Q&A show - Gwilym Davies answers your questions

Have you ever asked yourself how to raise the money to make your dream come true and open your own coffee business? Are you wondering what it needs to run a coffee cart nowadays? Or maybe even what a cafe makes a specialty cafe? Gwilym Davies answers all of these questions and more in this additional Q&A episode of 'adding some flavor | a coffee marketing podcast'.

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Podcast episode #6: How to attract customers to your coffee business

In times of more and more cafes, coffee shops and roasteries opening their doors, how can you manage to attract customers? How can you create an environment your customers love being part of? Listen to the sixth episode of 'adding some flavor | a coffee marketing podcast' and learn why having a look inside of your own business is crucial, too, when it comes to getting those people coming in.

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Podcast episode #5: Why it is important to know your customer

Did you expect to change the lives of your customers when you started your coffee business? Do you try to serve everyone that likes great coffee? Well, podcast episode #5 of 'adding some flavor | a coffee marketing podcast' doesn't tell you to stop living your values and selling what you love... What it does suggest, though, is to understand your market and the needs & wants of your customers.

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Podcast episode #4: How to find the WHY for your coffee business

How can you differentiate your coffee business from your competitors? How can you find the WHY for your cafe, coffee shop or roastery that attracts customers to your business? Gwilym and I are talking about focusing on what you're doing well and providing value and quality for your customers as well as how important it is to build your coffee brand before you actually start out in this 4th episode of 'adding some flavor | a coffee marketing podcast' by Melanie Boehme of Simel.Coffee.

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