Podcast episode #12: How to figure out Social Media for your coffee business
You are thinking about doing Social Media for your coffee business, but are overwhelmed by the amount of time that needs to be put into?
You're trying to figure out, how to make Social Media for your cafe, coffee shop or roastery work at all?
Well, you're about to listen to the podcast episode that will shed some light on this.
I teamed up with Jenn Chen, Coffee Marketer, from San Francisco for this episode and the next, to support you with your Social Media attempt.
In the first of two episodes I'm doing together with Jenn, we are talking about how to start with Social Media for your coffee business and why it's ok to only start with one social network at a time.
Jenn gives very valuable insights on working out goals for your Social Media activities as well as finding out as much as possible about your audience online in order for you to attract customers to your coffee business.
You should definitely give this episode a listen also, if you want to know how to measure the success of your social media exploits! Jenn is sharing some great tips on that.
She also encourages coffee professionals to engage with your fans & followers not just on their fan pages...
What are your current challenges with Social Media? Share them in the comments below.
'adding some flavor | a coffee marketing podcast' is a podcast by Melanie Boehme of Simel.Coffee and is airing on Tuesdays every second week. In this podcast Melanie provides Marketing hacks for coffee professionals and their coffee businesses. Often she invites interesting guests from the coffee industry to her show, as well, to share their insights (and maybe some secrets) with you.