Simel.Coffee

Podcast episode #18: How to open a specialty coffee business in a non specialty area

Have you thought about opening your own specialty coffee shop or specialty coffee roastery?

Did the fact that you're living in or wanting to open that very place in an area where there's no such thing just, yet, hold you back from actually taking that step?

Are you wondering how you can manage to open and run a successful specialty coffee business that is surviving its first year?

You came to the right page, dear reader!

I interviewed Kris Schackman, Co-Managing Director of Five Elephant Coffee Roastery & Cake Shop in Berlin for episode number 18 of 'adding some flavor | a coffee marketing podcast'.

Interview with Kris Schackman, Five Elephant Coffee Roastery: How to open a specialty coffee business in a non specialty area in the new podcast episode of 'adding some flavor | a coffee marketing podcast'.

Kris, originally from Massachusetts/USA, shares insights about the early years, when it all started with Five Elephant back in 2010, when specialty coffee in Berlin was something fairly new to the Berliners.

He tells about his and his wife Sophie's experiences with coffee roasting, baking their famous cheesecake as well as opening a specialty coffee shop in Berlin.

Learn in this episode how to open a specialty coffee business that is yours, that is reflecting your personality and your uniqueness and still having fun with building and running your business.

Differentiate yourself with your business

This episode is also for you, if you're still trying to figure out what differentiates you, what sets you apart from other specialty coffee businesses around you.

Kris gives some really valuable tips especially on finding your signature palate, when it comes to roasting your own specialty coffee.

He also makes clear, that opening a successful specialty coffee business is only possible, if you have a deep understanding of your customers and know about the neighborhood you're in.

Still wanna open your own specialty coffee business?

Then give this episode - and it turned out to be a pretty long one - a listen!


What is holding you back from opening a specialty coffee place? What are your concerns? Let me know in the comments below!


Links mentioned in this episode:

Five Elephant Coffee Roastery & Cake Shop

Download this episode on iTunes.

Download this episode for Android on Stitcher.


'adding some flavor | a coffee marketing podcast' by Melanie Boehme. Marketing hacks you don't need to go to business school for.

'adding some flavor | a coffee marketing podcast' is a podcast by Melanie Boehme, coffeepreneur, and is airing on Tuesdays every second week. In this podcast Melanie provides Marketing hacks for coffee professionals and their coffee businesses. Often she invites interesting guests from the coffee industry to her show, as well, to share their insights (and maybe some secrets) with you. 


Don't wanna miss the next episode? Sign up here!