Podcast episode #19: How to think outside of the box with your coffee business
I'm always open for new views and angles on the subject we all love most: Specialty coffee.
So, it didn't take me too long to discover Tim Rogg and 'The Right Roast'.
Tim is a filmmaker and together with his wife Eiko he's traveling the world and introducing specialty coffee and its roasters to the likeminded coffee fan out there.
I love his unique approach, his fun and entertaining way of getting across his messages and at the same time educating his viewers.
It's this outside of the box thinking that inspired me to share his insights - from his consumer point of view - with you, coffee professionals from within the global specialty coffee community and invite him over to be part of 'adding some flavor | a coffee marketing podcast'!
What you'll learn in this episode:
- how to be open for starting something new,
- how to adjust and find new ways & possibilities,
- why infusing your personality makes you more memorable,
- why finding your niche within the local coffee market adds to your success,
- why video is the future of most media, especially social media.
What inspires you to think outside of the box for your coffee business? Share with me in the comments below!
'adding some flavor | a coffee marketing podcast' is a podcast by Melanie Boehme, coffeepreneur, and is airing on Tuesdays every second week. In this podcast Melanie provides Marketing hacks for coffee professionals and their coffee businesses. Often she invites interesting guests from the coffee industry to her show, as well, to share their insights (and maybe some secrets) with you.