Simel.Coffee

Podcast episode #4: How to find the WHY for your coffee business

Finding the WHY for a coffee business and building a coffee brand might not be in your focus right in the beginning when starting out, when opening your coffee shop, cafe or roastery.

The thing is, your coffee brand won't form itself, you have to take care of it yourself, attach it to your vision, your philosophy and your values.

How are your going to do just that? How can you work out a WHY for your coffee business that attracts customers to your brand and not to your competitor? How can you find out about what makes you different?

In this 4th episode of 'adding some flavor | a coffee marketing podcast' Gwilym and I are discussing how coffee businesses can find out about their WHY and to build a strong coffee brand.

He gives some great insights on the experiences he made with Prufrock, but also with the coffee cart he had before Prufrock and how different your approach has to be, when it comes to forming a coffee business instead of only having a coffee cart.

Gwilym stretches the importance of the customer and the customer experience when finding your WHY as well. He especially mentions to find out about the people that are not coming to your coffee business, yet.

He points also out,

  • to focus on the basics first
  • to provide quality
  • but also to go for exclusiveness.

Want more of Gwilym's tips? Sign up here to get the cheat sheet to this episode and receive my exercise on finding strengths & weaknesses as well!


This is episode #4 of a podcast miniseries of 6 episodes in total, where I'm talking to Gwilym Davies, Co-owner of Prufrock Coffee in London, World Barista Champion and World of Coffee Events Head Judge about success and successful coffee businesses.

Unfortunately the sound quality of this episode is not the best, but I'm working on making it better with every episode... :-)


What do you think about Gwilym's suggestions? How did you find the WHY for your coffee business? Let me know in the comment below!


Links mentioned in this episode:

Specialty Coffee Shop, Prufrock Coffee, London.

Article from Specialty Coffee Association of America.

Download this episode in iTunes.

Download this episode for Android on Stitcher.


'Adding some flavor | a coffee marketing podcast' is a podcast by Melanie Boehme of Simel.Coffee and is airing on Tuesdays every second week. In this podcast Melanie provides Marketing hacks for coffee professionals and their coffee businesses. Often she invites interesting guests from the coffee industry to her show, as well, to share their insights (and maybe some secrets) with you. 


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